Posted By : Nathan Batchelor
The new, 12-sided pound coin was launched on 28 March and has provided fundraisers with an opportunity to cash in on the old coin. The old, round pound ceases to be legal tender on 15 October 2017, so there is potential for charities to benefit from the public’s increasing awareness of the old pound being removed from circulation.
NCVO, the Institute of Fundraising, Charities Aid Foundation and the Charity Retail Association have worked in collaboration to produce a list of 10 tips to maximise donations of the round pound in the coming months.
The Royal Mint has produced ‘The New 12-sided £1 coin Repatriation Stakeholder Pack‘. It sounds a bit of a mouthful. But it’s a useful toolkit if you want to raise awareness on social media of the changeover and increase donations to your charity at the same time. Downloadable video, gifs and imagery are available to assist your campaign.
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